Understanding Your Value Proposition!
"What we sell is the ability for a 43 year old accountant to dress in black leather, ride through small towns and have people be afraid of him" -
- The CEO of Harley Davidson
That particular CEO was responsible for the salvation of Harley Davidson which was on the verge of destruction. He understood why people were buying their bikes, which were arguable inferior to the Japanese models at the time. He understood it was a life style choice!
Where We Start!
We start by listening to you, understand your 'value selling proposition' in other words what makes your product or service unique or advantageous and then, together develop a sales plan (Sales Development Framework) against which you can measure the KPIs (Key Performance Indicators) and Targets.
If you're interested in finding out more, why not chat or contact us - please see below!
Sales Development Framework